Cited: fiber2fashion.com

levisLevi Strauss & Co., has begun utilizing i2 to design and deploy processes and tools to improve service levels to their U.S. retail customers. Levi Strauss is one of the world’s largest apparel manufacturers that have sales in more than 110 countries around the world.

The tools, which include a vendor managed inventory (VMI) functionality, are designed to more accurately replenish products on the retail floor at the SKU level, providing consumers with a better shopping experience and enhancing sales opportunities for retailers. In addition, Levi Strauss & Co. is leveraging associated outsourced managed services from i2 to improve its inventory management.

“We are pleased to partner with Levi Strauss & Co. and help them achieve their business goals, leveraging our managed services and retail solutions to support VMI with its channel partners,” said Gurdip Singh, i2 vice president, Retail and Consumer Industries. “Our goal is to continually monitor results and make recommendations that will allow LS&Co. to improve its service to its retail customers while minimizing inventory investment.”

Throughout its more than 20-year history of innovation and value delivery, i2 has dedicated itself to building successful customer partnerships. As a full-service supply chain company, i2 is uniquely positioned to help its clients achieve world-class business results through a combination of consulting, technology, and managed services. i2 solutions are pervasive in a wide cross-section of industries.

For those who are looking for something to go with their Levi’s . . . For your one stop shop for custom screen printing of Greek t shirts, sorority t-shirts, and fraternity tees. This retailer can also provide Custom Greek apparel at extremely competitive pricing. There award-winning graphic art department can turn your ideas into reality, making your Greek apparel stand out above the rest.

At the end of October it was also announced that Levi Strauss & Co. and Goodwill announced A Care Tag for Our Planet, a new initiative that aims to put billions of pounds of unwanted clothing to good use instead of into landfill. Beginning in January 2010, the Levi’s brand will be the first major retailer to include messaging on product care tags that encourages people to donate unwanted clothing.

“As a company built on values, we have long worked to promote sustainability in how we make our products and run our operations,” said John Anderson, president and chief executive officer of Levi Strauss & Co. “This initiative uses our global voice to empower hundreds of millions of consumers around the world to join us by providing simple and actionable ways to help care for our planet.”

“A Care Tag for Our Planet is Goodwill’s first partnership of its kind designed to increase the life cycle of clothing and textiles to address the approximately 23.8 billion pounds that end up in U.S. landfills each year,” said Goodwill Industries International CEO and President Jim Gibbons. “As the ‘Original Recycler,’ 166 community-based Goodwills in the United States and Canada collectively divert more than 1.5 billion pounds of clothing and textiles every year from landfill by recovering the value in people’s unwanted material goods. In addition to funding community-based services, these landfill diversion programs create job-training opportunities for more than 1.5 million people a year.”

“We’re launching with the Levi’s brand as a founding partner because it’s an iconic brand with the ability to make an immediate impact with consumers,” said Goodwill of San Francisco CEO and President Deborah Alvarez-Rodriguez. “Our collective goal is to extend the idea of Care Tags beyond washing, drying and ironing—to encouraging consumers to donate these clothes when no longer needed. By doing so, millions of pounds will be diverted from landfill and thousands of lives will be transformed by the power of work in the Bay Area and across the country.”

The new care tags will be available in Levi’s retail and wholesale operations the U.S. beginning in January 2010 and the regional and global tags will appear in clothes in Fall 2010. The Levi’s brand and Goodwill will also spread the word to consumers through online viral campaigns and in retail store communications.

This partnership was reached through shared values held by each organization: Levi Strauss & Co.’s goal to reduce the environmental impact of its products and Goodwill’s commitment to help communities recycle usable items while helping those in need. The initiative was conceived by BBDO West, Goodwill of San Francisco’s pro bono agency, which came up with the unique idea to use care tags to communicate this message.

Levi Strauss & Co. has been a leader in environmental issues over 20 years and they were the first to establish requirements for suppliers, guidelines on water quality and restrictions on the substances used in their jeans. The company took their 501 jeans and conducted a study from the very beginning of the manufacturing process to completion to help determine if greater environmental improvements could be made. The main finding that the study came up with was that the greatest opportunity to help climate change and water impact is after apparent jeans and taken home by consumers. This is one of the reasons that Levi’s is trying to convince consumers to wash less, in cold water and line dry when possible as well as to donate used closing to keep it out of landfills. Doing each of these together can help reduce the climate impact from washing and drying jeans by more than 50%.

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My Take: I am not sure what to say about the i2 except people love Levi’s and the more they can get the more they will love them. However, I think the idea of encouraging people to donate their jeans is fantastic thing. I am sure that there are a lot of ripped skinny jeans out there that somebody would love to get rid of. Someone probably has some lowrise jeans there willing to part with as well.

It might be a good idea to do the same thing with cool T shirts! I know many people do not want to get rid of their funny tees, but when you do not need them anymore or you have too many it is time to get rid of some. No matter what, donating clothes is a good thing. Can you imagine someone was about to start a new job that needs lined work pants and can’t afford them? However, if somebody happened to donate a pair that person might be able to afford them. Carhartt makes a fantastic pair and they are expensive.

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